This week we are going to talk about customer relationship and interaction management strategy.
CRM stands for Customer Relationship Management. This is important for marketers and distributors. The objective of such software is to maintain the relationship between the company and its customers.
Of course, it is not just a simple software, it is also a strategy that you will implement and that will allow its automation and thus save time. The two are complementary. You need to understand the current needs of your customers to set clear objectives and then be able to measure your success.
You must always maintain good relations with your customers. Otherwise you are quickly forgotten! These softwares allow you to manage your contacts (customers, potential customers, partners…) and to identify the profile of each of them so that you can adapt your strategy according to their needs. Some will also allow you to track orders, make estimates and invoices.
The advantages are numerous, the first of which is of course to generate activity because it will allow you to increase your sales, to build customer loyalty and to optimize the satisfaction of each one. This will increase your productivity.
What are the CRM softwares?
You will find free and paid ones. There is no better CRM than others. It’s up to you to decide which one is best for your needs and which one will seem the most « magical » in your case. Here is a non-exhaustive list to make your task easier:
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